Have you ever seen videos of people cooking the most delectable looking foods and wanted to try them for yourself? TikTok has started to spark interest in the area of culinary, with several food trends and recipes emerging, particularly over the past year. Now, you may be wondering: how did TikTok go from dancing and trending songs, to witnessing the rise in popularity of celebrity recipes? Well, according to Charliebaggsinc.com, “This short-form style of video makes learning new recipes easy for new home cooks” (TikTok is Taking Over the Food Industry), meaning that beginners in the culinary world find it easier to learn how to cook from these short and quick videos.
Some videos are also motivating people to eat healthier, such as the many protein desserts and breakfast ideas showing up in my reels. Celebrity recipes have also sparked interest in viewers, a few being Gigi Hadid’s Vodka Pasta, Taylor Swift’s Chai Cookies, Dwayne Johnson’s Coconut Banana Pancakes, and many more. The rise in celebrity recipes went viral on every social media platform, as many people started reviewing these recipes and giving their personal thoughts on it.
The popularity of food doesn’t stop yet, as copycat recipes of famous restaurants and bakeries caught everyone’s interest. The most popular ones I’ve seen are the Crumbl Cookies recipes, homemade Raising Cane’s recipes, and copycats of packaged foods like Little Debbie’s Snack Cakes. Although not many people have a passion for culinary, these viral TikTok food videos have brought an entire community of food lovers together to try new dishes, and for some, learn easier recipes as a beginner in the kitchen.
